The CIPD reports that most L&D practitioners expect that in the next five years there will be greater emphasis on monitoring, measurement, and evaluation of learning and development effectiveness (see The Future of Learning and Development ). Although there is still debate about the most suitable way to measure and evaluate L&D effectiveness, its importance is now widely recognised, even if it not currently widely practised.
Dr Stephen J. Gill points out (The Performance Improvement Blog - Getting Results From Employee Training: All You Have To Do Is Ask) that the evaluation process “isn’t tangential; it is central to the training and learning process”. I agree with him, since as he points out, that without it: you don’t know what your staff do and don’t know; you don’t know how to improve performance; and you don’t know the value of the intervention.
This is sound advice, but many performance improvement consultants are reluctant to agree to include a formal evaluation process as part of their performance intervention, since they believe that the success of the intervention lies largely outside of their hands – with the performers, and with their managers. They also may believe that many of the benefits are not easily and immediately quantifiable.
Whilst both of these arguments can be countered, I think that there is another way of looking at this. In her book ‘Beyond Transfer of Training – Engaging Systems to Improve Performance’, Mary Broad advances the argument that the evaluation process itself is not only a tool to measure performance (which we know is essential), but is actually a tool that can be used to support and improve performance. To quote her: “The old saying holds true: ‘You don’t get what you expect, you get what you inspect.”
By placing emphasis on a formal evaluation process, you are sending signals to staff and managers that you are expecting a certain set of behaviours and actions as a result of the intervention, and that you expect to get the desired results. That is a very powerful message, and is a very different one to asking if they enjoyed the learning experience.
If you don’t insist on a formal evaluation system, you are over-looking a very valuable weapon in the performance improvement arsenal.

