How do you explain technical concepts to non-technical buyers? This was the problem that technology firm xiotech faced. Their enterprising CEO challenged his team to come up with a solution. And they did. Explain the technology in such a way that your mom could understand it. Then they put together some excellent video clips of mom explaining the technology linked to a ‘Mom Button’. These clips have been around on the internet for awhile now, but they are brilliant examples of how to explain your product offering in simple terms that clearly shows the value to the buyer. And they are funny. How many of us could benefit from a mom button?
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August 17, 2006
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